# Caplifi Approve — BRAND.md

> Phone headgate for agent access. Humans open the irreversible door.

## Identity

| Field | Value |
|-------|--------|
| **Name** | Caplifi Approve |
| **Parent** | Caplifi Technologies (Build) · Eclectic Ventures Incorporated |
| **Category** | Operator infrastructure · phone headgate |
| **URL** | https://caplifi.com/approve/ |
| **Contact** | hello@caplifi.com · matthew@caplifi.com |
| **Status** | Prototype hero · lab shipping · multi-seat |

## One line

Agents propose freely. A human on a phone opens the gate.

## Color (inherits Caplifi / ALMI)

| Token | Hex | Use |
|-------|-----|-----|
| Primary blue | #0B3A73 | Structure, brand |
| Gate green | #54A936 | Approve / ALLOW |
| Headgate brass | #B6872A | Accents, bacon access |
| Ink navy | #121724 | Dark ground |
| Ice blue | #D8EBF9 | Light text on dark |

## Face

**Object:** Phone headgate — not a chatbot, not a help desk.  
**Mark:** `assets/brand/approve-mark.svg` (gate frame + ALLOW check).  
**Parent:** Caplifi monogram secondary.  
**Sibling face:** ALMI Headgate / Gate (`brand/FACE.md`).

## Voice

Warm by default. Precise when irreversible. No gotcha theater. No “AI decided.”  
Banned (parent): leverage, seamless, robust, delve, unlock, helpful assistant.

## Structure

| Layer | Role |
|-------|------|
| Public door | Identity / bacon intro (optional personal surface) |
| Ingress | Interest, envelopes, posture |
| Approve app | Operator phone queue: access + execute |
| Gate | ALLOW / DENY on phone; grants for deeper layers |

## Load

- Spec: https://caplifi.com/approve/spec/
- Operator app (lab): Dashboard Caplifi Approve :8606
- Matt live: https://approve.caplifi.com
- Personal door: https://matthewaarongallegos.com/bacon

## Integrity

Version: 0.1.0 · 2026-07-09 · Caplifi Technologies · EVI family-held